Holidays

The Day After Thanksgiving (Black Friday) Countdown

Fri, November 27, 2026 at 12:00 AM CSTRepeats yearly

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The Day After Thanksgiving (Black Friday) release countdown cover image
Informally recognized as the kickoff to the holiday shopping season, this occasion is widely known for major retail discounts, early store openings, and massive consumer activity. Commercial offers frequently extend across the entire weekend, blending physical store promotions with online sales events. The name originally described financial crises, such as the 1869 gold market crash. In the 1950s, law enforcement officers in Philadelphia began using the phrase to describe the chaotic traffic jams and overcrowding caused by suburban shoppers entering the city after Thanksgiving. During the 1980s, retailers successfully rebranded the term to represent commercial success, framing it as the pivotal time of year when business accounting ledgers transitioned from operating at a loss (in the red) to generating a profit (in the black). Although it is omitted from the official list of federal holidays, more than 20 states formally recognize the day after Thanksgiving as a public holiday. Schools and universities nationwide typically close for the entire four-day weekend, and many employers offer paid leave or observe reduced operational hours.

Details

Country / Region
United States
Type
Observance

Release information

Retail promotions often launch well before Friday morning, with some businesses initiating doorbuster sales on Thanksgiving evening or running extended discounts that carry through to Cyber Monday.

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Frequently asked questions

When is The Day After Thanksgiving (Black Friday) 2026?
The Day After Thanksgiving (Black Friday) 2026 falls on Fri, November 27, 2026 at 12:00 AM CST.
Is the day after Thanksgiving an official federal holiday?
It is not a designated federal holiday, meaning federal government offices do not automatically close by federal statute. However, more than 20 states recognize it as a formal state holiday under names such as Family Day or Native American Heritage Day.
Why did retailers try to rename the day 'Big Friday'?
Retailers initially resisted the term 'Black Friday' due to its negative association with traffic congestion and long police shifts. In the 1960s, merchants attempted to rebrand it as 'Big Friday' to foster a positive image, though the alternative name failed to gain widespread adoption.
What time does The Day After Thanksgiving (Black Friday) 2026 release in my timezone?
The countdown on this page converts The Day After Thanksgiving (Black Friday) 2026 to your local time automatically, so the clock always reflects your own timezone.

Last updated: 9/8/2026

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